These days, just about every company can benefit from a social media campaign. When life insurance and Twitter may appear to be unlikely partners, financial gurus?that properly leverage social websites?avenues stand to gain enormously.?Here are a few tips to help you launch a profitable social media campaign:
Start with the basics
Before getting started with Twitter or launching the Facebook page, make sure you own your basics taken care of. Get started with a strong website. Anyone who consumes time browsing the Internet is aware of the difference between a clean, modern and well maintained website as opposed to one that looks like it hasn’capital t been updated since the Clinton administration. Not surprisingly, no one expects you to be an insurance agent and a web site owner, so if you don’t have a exuberance for website design, fear not.
There are many ways to design a great webpage without expertise, but you need to know where to look. Look for businesses that can provide you with templates to product your site. Alternatively, you can contract out the whole project to a guru.
Once you have the site set up, ensure that there’s a reason for people to check out it. Whether you revise it with news stories or provide tips for searching out the perfect insurance policy, make your website a go-to place for customers who want information about insurance.
Develop your social network presence
A good social media strategy is critical for your business.
Now that you have a destination to send your readers, it’s a chance to get on social media. Generally, the most effective places to start are on LinkedIn, Twitter.
LinkedIn: For business professionals looking to hook up, LinkedIn is the first stop. Begin with creating a?unique company web site ?or work from your specific profile. Connect with friends,?co-workers and prospects?by importing your email list and see who has a profile. Unlike Facebook, that’s?often?used for social applications, people use LinkedIn for professional reasons, making it a great place?for making connections. These connections may then be organized into communities with tags?– financial experts, current clients, and potential clients, for example – to help you see and contact the right people at the best time. You can also keep up with others inside your industry so you stay abreast of recent trends.
Facebook: A huge portion of the human population is on Facebook, most of as to who log on regularly. That means it’utes where your company should be staking the claim. Facebook not only provides the ability to reach out to your current plus potential clients, but it also gives them your platform to reach out to you, at the same time.
Set up a page for yourself or maybe a business page and be sure in order to update it regularly using information that would be interesting and also informative to your clients. Do your followers know the reason estate planning is an important move for them to take? Make sure you let them know.
Twitter: A bit different than Facebook of course, Twitter rewards brevity and rapid information. There are a few interesting ideas and applications Twitter that differentiate this from Facebook. Twitter for business is great for brand consciousness, starting conversations with prospective clients, and sharing information. Trade news?about how easy it can be for individuals to purchase insurance or maybe how affordable it can be are good for this platform.?Update your Tweets feed regularly, but refrain from spamming your followers with useless or repetitive announcements.
Keep SEO in mind
There are lots of ways to drive traffic to your Facebook web page, Twitter feed and website. Using cross promotion is great – put up a Facebook post reminding your followers to also check you out on Facebook. In your email signature, you’ll want to include links so people today can find your social media web site. But one of the most essential portions of keeping up your online presence is definitely search engine optimization, or SEO.
Use a lot of keywords on your website that can help search engines like Google locate your web page when someone searches for, declare, “Tampa life insurance.” Long-tail keywords spot also helpful. These are phrases that are included in your website that others may search for, like “Do seniors need estate setting up?”
Social media isn’t just for millennials – using the right techniques, it can be an invaluable lead generation tool for agents.
Editor’s Note: This post was originally published in May?2014 and contains been reviewed and up-to-date.